A reference recording of face and voice, your usage rules fixed in advance, and a licence on every placement. Brands get a cleared likeness in days instead of months. You keep approval over each one — and a revenue line that doesn't need a shoot day.
Sample record in the registry
RECORD 0142
Rightsholderrecording artist
New request
reply by 24 Oct
Supermarket chain, holiday campaign. 15-second digital spot, two regional versions, three-week flight.
Proposed fee: €14,000
You manage yourself, a roster of performers, streamers or athletes, or an archive of characters. You set the rules once; requests only reach you inside them.
You need a recognisable person in a campaign, without a shoot day and without a month of rights negotiation. Consent, usage frame and territory are fixed before you arrive with a brief.
48.7%
of deepfake incidents involved public figures
Resemble AI, November 2025
4m
YouTube creators given likeness detection; opened to all creators 18+ in May 2026
YouTube, 2026
25+
artist and estate voices licensed by brands through the ElevenLabs marketplace
ElevenLabs, November 2025
Every avatar in the registry is built from a consented reference session and ships with its licence attached. This is an example of what a brand receives.
Sample record in the registry
AVATAR 0142-A
Rightsholderactor, film and series
CLEARED BY RIGHTSHOLDER
These are market precedents, not our own campaigns. Each one cleared the likeness the slow way, one contract at a time.
Cadbury / Mondelez2021
130,000 personalised spots promoting neighbourhood shops, from one recording.
Proves the format scales to version counts a shoot cannot reach.
Lay's / PepsiCo2022
Personal video messages in 10 languages from a single session with the athlete.
Proves one reference recording serves an entire multi-market campaign.
Coca-Cola2024
A digital twin of a football manager, 200+ outputs in three languages, approved with his team.
Proves rightsholder approval works at production volume.
Virgin Voyages2023
Personalised invitations from a pop star; 1,000+ bookings in a month.
Proves the format converts, not just performs.
Volkswagen Brazil2023
A posthumous likeness, cleared with the heirs before production.
Proves estates can license, and that consent survives the person.
ElevenLabs Iconic Marketplace2025
A two-sided marketplace where the rights holder approves each request and reviews scripts in about 72 hours.
The closest working precedent for this entire model.
Since 2 August 2026, Article 50 of the EU AI Act requires AI-generated content and deepfakes to be disclosed — machine-readable by providers, visible to anyone deploying a deepfake.
Denmark has moved to place a person's face and voice under its Copyright Act, with protection running 50 years after death. The bill drew Commission scrutiny and has not been confirmed in force.
In the United States, the NO FAKES Act cleared the Senate Judiciary Committee unanimously in June 2026 and awaits a floor vote. It would create a federal, licensable right over voice and likeness with DMCA-style notice-and-takedown.
Personality rights in Germany, France and the Netherlands already require consent. What none of them provide is a place to get it quickly.
Six terms, the same for everyone in the registry. Nothing below is negotiated case by case.
Tell us which side you're on and what you're working with. Replies come from a person, usually same day.