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NetCraftRegistry of licensed digital likenesses
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FOR ADVERTISERS AND AGENCIES

A recognisable face in your campaign, in days, with the rights already cleared

The talent usually gives a brand one or two hours on set, and that becomes one campaign. A record from the registry runs in hundreds of versions — by region, product, language and segment. Consent is fixed in advance, and every cut is checked against the reference and approved by the rightsholder.

Tell us the brief

Why this is worth doing

Talent's time
Shoot with the talentone or two hours on set, scheduled around themRecord from the registrynone — the reference recording does the work
Versions
Shoot with the talentevery new version is another shootRecord from the registryhundreds, by region, product and segment
Languages
Shoot with the talentdubbed in someone else's voiceRecord from the registrythe talent's own face and voice
Rights
Shoot with the talenta contract from scratch per campaignRecord from the registryconsent and usage frame fixed in advance
Control
Shoot with the talentapprovals over email with an agentRecord from the registrychecked against the reference, approved in one place

9× cheaper per spot

across a run of 10,000 personalised videos — roughly $13 against $120

MIT Initiative on the Digital Economy, 2025

  • 2 in 3

    video ad buyers already producing creative with generative AI

    IAB, 2026

  • +10–15%

    typical revenue lift from personalisation

    McKinsey, 2021

  • +4%

    average sales lift from celebrity endorsement

    Harvard Business School, Journal of Advertising Research

Two ways to work with us

FORMAT 1

Likeness rights

A licence to your agency or production company. We handle the reference check and rightsholder approval; you produce.

FORMAT 2

Turnkey generation

Brief in, finished spots, stills and voice out, with the rights cleared and the documentation attached.

Sample record in the registry

RECORD 0142

Rightsholderactor, film and series

Reference
video 6 min, voice 9 min, recorded 09.2026
Open for
e-commerce, financial services, travel, retail
Stop-list
alcohol, gambling, politics
Format
turnkey generation
Deliverables
digital spot and voice-over, regional versions
  • Rightsholder consent on file
  • Checked against the reference face and voice
  • Licence issued

What we don't do

  • We don't generate a likeness without confirmed rightsholder consent.
  • We don't release creative the rightsholder hasn't approved.
  • We don't work on political advocacy.
  • We don't take exclusivity from rightsholders.
  • We don't hand the reference recording to contractors.

This already works

These are market precedents, not our own campaigns. Each one cleared the likeness the slow way, one contract at a time.

  • Cadbury / Mondelez2021

    130,000 personalised spots promoting neighbourhood shops, from one recording.

    Proves the format scales to version counts a shoot cannot reach.

  • Lay's / PepsiCo2022

    Personal video messages in 10 languages from a single session with the athlete.

    Proves one reference recording serves an entire multi-market campaign.

  • Coca-Cola2024

    A digital twin of a football manager, 200+ outputs in three languages, approved with his team.

    Proves rightsholder approval works at production volume.

  • Virgin Voyages2023

    Personalised invitations from a pop star; 1,000+ bookings in a month.

    Proves the format converts, not just performs.

  • Volkswagen Brazil2023

    A posthumous likeness, cleared with the heirs before production.

    Proves estates can license, and that consent survives the person.

  • ElevenLabs Iconic Marketplace2025

    A two-sided marketplace where the rights holder approves each request and reviews scripts in about 72 hours.

    The closest working precedent for this entire model.

Frequently asked questions

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Tell us which side you're on and what you're working with. Replies come from a person, usually same day.