How we work
Six terms, the same for everyone in the registry, plus the documents that carry them. Nothing here is negotiated case by case, and nothing here changes without telling you.
- Non-exclusive
- You keep working with anyone, including direct shoot contracts. We don't ask for exclusivity and we don't promise it to brands.
- Twelve months
- With the right to exit earlier on written notice.
- The reference recording sits with us, the rights stay with you
- No public model is trained on it. At the end of the term it is deleted on your request.
- The stop-list is enforced on intake
- Categories you've closed never reach you — the request is declined at the door.
- You approve the final creative
- Nothing goes live without your confirmation. Payment follows approval.
- Contractors never receive the reference recording
- Generation partners work under NDA, from a brief and approved materials, and delete everything at the end of the project.
What you actually sign
Consent and mandate
Non-exclusive, twelve months, with your categories and stop-list attached. Names where the reference recording is held and what may never be done with it.
Casting agreement
Covers a paid test before any campaign exists, so you see the quality before you commit to a placement.
Campaign licence
Per campaign: territory, channels, duration, number of versions. Expires on its own terms.
Generation partner agreement
White-label, under NDA, working from a brief and approved materials. Deletion at the end of the project.
Approval protocol
The checklist a creative passes before it reaches you, and the record of what you approved.
Questions we get asked before signing
Every one of these is answered in the FAQ on the rightsholder page, and by a person if you'd rather ask directly.